From Autumn 2009 Sweet Lilly Maternity is have created a new label called Lilly B – fun, sexy and always a little bit edgy, Lilly B is maternity fashion that understands style doesn’t end at conception! Lilly B is designed and manufactured in Australia and all  pieces are available exclusively through Sweet Lilly Maternity.

“We are extremely proud to be a wholly Australian made and manufactured label,” said Sally Hainey, Managing Director and creator of Sweet Lilly Maternity. "Australian women have a unique sense of style which doesn’t cease during and after pregnancy. Lilly B has everything that the pregnant fashionista wants; chic, flattering designs, comfort and easy-to-wear styling plus amazing quality and attention to detail, ” added Hainey.

The Lilly B Autumn/Winter collection includes this season’s hottest items fresh from the runways of Paris, Milan, London and New York.

“We’ve taken our inspiration from Europe and NY and adapted the pieces to cater to pregnant tummies,” Hainey said. “The must-own pieces from this collection have to be our ‘Wet Look’ Leggings in black, gold foil, electric blue and lilac, as well as the gorgeous Serengetti Shimmer and Shannon Leopard Print Dresses – both pay homage to this season’s infatuation with animal prints”, she said.

Being Pregnant doesn't mean Dressing Down.. Or Being Unfashionable!

Sweet Lilly Maternity has proven this to its customers by providing a very fashionable range of maternity wear.

Sweet Lilly Maternity is a web based store that sources maternity wear from around the world. It offers very fashionable maternity clothing including maternity lingerie, breast feeding tops, post maternity baby wear. It also provides very fashionable maternity bridal wear, a niche market that often gets neglected.

Sweet Lilly Maternity claim to stock brands and designs that are "cool, hip and happenings" to help make being pregnant very fashionable.

Right: Some of the designs available from Sweet Lilly Maternity Below: Another Sweet Lilly Maternity design. (Photos courtesy of Sweet Lilly Maternity)

The Lilly B collection can be worn whether you’re pregnant or not, which means you’ll be able to wear your ‘maternity’ clothes well after the birth of your child. “We’ve designed the Lilly B range so that women can get the most wear out of the garments as possible,” says Hainey.

“We want to offer quality, edgy designs and exclusivity but above all else Lilly B represents exceptional value for money. We’re turning fashionista’s into recessionista’s!” adds Hainey.

Sweet Lilly Maternity has certianly emphasing the fact that women should not accept to be less fashionable when they are pregnant. Being pregnant is one of the best and most important times in a woman's life, so being fashionable is important. Husbands take note and support all expenditure.....

For more information on Sweet Lilly Maternity contact:

website: www.sweetlillymaternity.com.au

email: admin@sweetlillymaternity.com.au

phone: 1300 225 860