Baby Goes Retro!!, Through love and passion of baby and children’s clothing, two mothers Anna Norelius and Helen Lindell Alexandersson started “Baby Goes Retro” to provide something a bit different in kids fashion. Both Anna and Helen have 2 kids each so they are well aware of what the needs are for today’s babies and kids.
Anna and Helen are not only friends but are also sisters-in-law. Their husbands are brothers. Both are originally from Sweden and have been living in Australia for the last 7 years.
The idea of creating Baby goes Retro was born in early 2006 through a love and passion for baby and children’s wear. “We both had our second child by then and realised that there was a big gap in the market for something a bit different in kids’ fashion” says Anna.
Anna and Helen are not only friends but are also sisters-
The idea of creating Baby goes Retro was born in early 2006 through a love and passion for baby and children’s wear. “We both had our second child by then and realised that there was a big gap in the market for something a bit different in kids’ fashion” says Anna.
The founders of Baby Goes Retro. Helen Lindell (Left) and Anna Norelius (Right).
Below right -
“We particularly noticed that most of the clothes on offer are very clearly divided in gender. We really did want to be able to dress our kids in all sorts of funky colours and patterns but still keep it cute and stylish” said Anna.
“During recent trips to Sweden we had discovered that there was a very strong retro style in both baby and kids fashion. Inspirational patterns from the sixties and seventies featuring on clothes as well as accessories. It was all about new fresh colours, coming away from the traditional pink for girls and blue for boys.”
Scandinavian designer houses are now creating the most wonderful and unique clothing for babies and children. Bright colours, lots of unisex styles and high quality fabrics combined with simple and stylish everyday designs make them irresistible for both boys and girls.
“We instantly fell in love with the whole retro style and knew that it would be perfect for Aussie kids”. “We also knew that a lot of Aussie mums would love the uniqueness of the garments and the reasonable pricing that we would offer.” said Anna.
Anna and Helen saw a big gap in kids fashion market and decided to have a go. With some ground rules, they started a web based store wihich gave them the freedom to be mothers as well as business women.
The ground rules they set, put them apart from other such fashion outlets. Some of these rules included, hand picked lables, comfortable, bright and cool (‘retro’) and to be designed in Scandinavia.
It is a nostalgic jouney for both Anna and Helen as they grew up wearing the same sort of clothes that now has inspired the reto wave in Europe.
The labels carried by “Baby Goes Retro” are designed by up and coming designers who have experienced huge success in very short time and are now sold all over Europe, US and Japan. The designs are well thought out to ensure it captures the imagination of kids without compromising the elegance.
Anna and Helen have converted their passion for kids fashion into a growing business. Baby Goes Retro not only provides parents the opportunity to dress their kids in a fashionalble way, but also sets the kids in the right direction and gives them a sense of comfort and fashion.
It is nice to dress up and be fashionable, but it is nicer to dress our kids in a fashionable way. With the potential growth and fashion trend, before long, all Aussie kids will go retro......and why not!
Below are some of the labels carried by Baby Goes Retro.
For more information on Baby Goes Retro, visit www.babygoesretro.com.au
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